Impact of digital technologies on airline operations

With more and more passengers choosing to fly by air, how to improve customer in-flight experience becomes an important issue for airlines. Digitalization has changed the way people enjoy their lives and it also has impacted airline\x92s business strategy. Thus, it is worth investigating how digitalization impacts on passengers' in-flight preferences. 

Due to the different strategies, the inflight entertainment (IFE) system has different applications in low-cost airlines and full-service airlines. In order to balance the cost and revenue of airlines, a customer satisfied survey about IFE has been conducted to investigate how passengers value IFE when they travel by air. Since more than 1/3 of respondents thought IFE was an important element when they take flights, it is meaningful to provide passengers with IFE systems to improve their satisfaction. 

Thus, based on passengers' needs, more types of movies and TV programs, personality functions, earphones, and other elements could be added to IFE systems to enhance customer in-flight experience.

Keywords: digital technology, airline operation, digital impact, in-flight entertainment 
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