Publications

Recent global challenges and the development of digital technologies have caused companies to update their business models to incorporate the variety of existing online communication tools. This enables companies to design their communication with customers and other stakeholders in the most effective way based on the company's business goals. This...

The COVID-19 pandemic, and then the military aggression on the territory of Ukraine, had an extremely negative impact on the development of enterprises in all sectors of the state economy, personally affecting the air transport, which was forced to suspend its activities. The field of aviation services is traditionally characterized by the changing...

he article considers the possibilities of automated use of robotic equipment in order to form an infrastructure for moving goods at enterprises. Areas of application of algorithmic programming languages of object-oriented type in robotics are investigated. The algorithm of operation of a transport vehicle, the movement, which is based on the...

The world has been proactively seeking solutions to control the spread of the COVID-19 virus since 2020. A major defensive action is implementing contactless services into everyday activities to reduce viral spread. Drones can provide contactless services in transporting goods and medical supplies, thus reducing the risk of spreading the virus....

The significance of social media marketing in the dynamic airline industry is perceived to be linked with favorable word-of-mouth and customer engagement. This paper explores the use of social media by geographically diverse airlines and investigates how different airlines utilize different types of social media platforms to engage and interact...

In Ukraine, civil aviation is a strategically important sector of the economy. Civil aviation is also one of the main elements of integration into the modern system of international economic and social interconnections. Today, low-cost airlines are an integral part of the global aviation system and a widespread business model. Significant growth in...

First, we revisit the concepts of airline marketing strategy, its components, code-share agreements, Business Model Canvas (BMC) and the benefits of marketing via strategic alliances.

The increase of the aviation industry in recent years has led to the expansion and integration of people and various cultures. Aviation is a consistently growing, especially in modern times. This study briefly reviews the literature regarding the Airline-within-Airline (AwA) business model and strategy. Bringing together the conceptual differences...

This paper will focus on the pre-flight stage in the air travel process. Firstly, some existing digital tools in air travel will be investigated and analyzed. Specifically, these digital tools will be some air travel applications like the Dangerous Goods (Australia), My TSA (USA), Airbag (France) and NCL Airport App (UK).

This paper aims to provide an insight into how to use the concept of digital twin (DT) to optimize the door-to-door (D2D) air travel process from a passenger perspective.