Research projects

This research project explores the use of social media by geographically diverse airlines and investigates how different airlines utilize different types of social media platforms to engage and interact with their audiences. Using manual data collection methods, the researchers gathered data from social media such as Facebook, Instagram, Twitter,...

Game theory is the most popular mathematical tool, the spheres of application of which are economics, finance, management, politics, and military science. The game theory is a multi-faceted phenomenon, which, despite being theoretical in nature, highly affects real-life business situations.

On 17 Sept 2019 Dr. Iryna Heiets hosted the first workshop on coopetition strategy for airlines, which was organised by the School of Engineering and Global Business Innovation ECP.